Brand
Inseam is the seam that runs underneath all your context — connecting you everywhere, seamlessly connecting everything. The brand stays technical, simple, straightforward: it should look at home in a terminal.
Dash dash dot. Nodes joined by stitches. The iconography degrades gracefully to plain UTF-8:
●▬▬●▬▬●- Mark (
assets/mark.svg): a single stitch,▬●▬— used square (favicon, app icon). - Stitch strip (
assets/stitch.svg): the repeating●▬▬●▬▬●run — used as a horizontal rule, hero band, or underline. It may extend or truncate to fit; always cut on a whole element, never mid-shape.
Geometry (canonical units, scale freely): dash 49×35, node circle r 25, gap 8 between every element. Everything vertically centered on one line — it is a seam, never stacked.
| Role | Hex | Use |
|---|---|---|
| Ground | #0a0b0a |
Backgrounds. Near-black, faintly green. |
| Thread | #d8ff1c |
The dashes, accents, links, highlights. Chartreuse. |
| Node | #f2f0e9 |
The dots, body text. Off-white; use pure #ffffff below ~32px for contrast. |
Dark-first. On rare light surfaces, invert: ground becomes the ink, thread stays #d8ff1c on white.
Monospace everywhere — headings, body, UI. Lowercase inseam is the wordmark: just the name set in the mono font, optionally over a short stitch strip. No custom lettering, no italics, no weights beyond regular/bold.
Plain, lowercase-leaning, declarative. Say what it does. No exclamation points, no marketing superlatives.